5 Great Ways To Determine The Quality Of A Company

5 Great Ways To Determine The Quality Of A Company

5 Great Ways To Determine The Quality Of A Company

There was a time when the yellow pages ruled the world. It’s not like they had a death grip like a character from A Game of Thrones, more like there weren’t many options to choose from. If you had a business and didn’t use the yellow pages, you better hope that word of mouth was exceptional in your hometown.

Like Kodak, however, the digital age is quickly pulling the company apart as it tries to reinvent itself. Daily, the company touts itself now as an authority, telling its clients that it knows what it means to secure them a digital presence.

But does it?

Anyone can SAY they know what they are talking about. I could start up a company and create a page tomorrow for dentistry. That doesn’t mean I’m qualified however. And because industries such as web design or window installation don’t require credentials to operate, you are left wondering how to choose from the plethora of companies.

What should you be looking for? What proof can a company offer in their digital presence to prove they are as qualified as they promise?

Does the company have a website?

A website with an easy explanation of what you do. If I have to search for what you do down in the far reaches of your website, then you haven’t accomplished your goal. You have about thirty seconds to prove your value.

Do they blog?

Not just a blog, but an active one. Of course, this isn’t the be all end all. Some people are busy. But for some companies such as ours, it’s an absolute must. It doesn’t matter if we are posting daily, weekly, or monthly. What matters, is that you have a reason to come back periodically to learn something from us.
Additionally, the blog has to be educational, not promotional. Your audience can tell.

Are there Google reviews and are they on the map?

Go ahead. Look up SEO Kingston. Right now, ClickHelp has about 20 reviews. As a company telling you the importance of reviews, we better have them. Those reviews need to be real and have comments. A blank review with a bunch of stars can come from anywhere. It’s harder to fake a review with a write up.

What is their position on Google?

Some industries are hard to rank well. There are a lot of players vying for top spot. If your SEO is working then you should rank well. Of course, SEO is a long game.There are companies that pay for Google Ad space in hopes of getting people to unwittingly click on their ads not knowing they aren’t a ranked page, but an ad. Just look for the little green box next time. [Ad]

Are there Facebook reviews?

It isn’t just Google that has reviews. Facebook has a lot of great content and social proof in the form of reviews to show you which companies are worth working with.

Yellow pages knows it. Gone are the days of just choosing the first person in the phone book so the company is trying to redefine itself as a digital player.

Your potential clients are doing more research before making that call. They know what they’re getting into. And that means you need to do more to stay relevant.

5 Important Tips To Make Your Facebook Pictures Better

5 Important Tips To Make Your Facebook Pictures Better

5 Important Tips To Make Your Facebook Pictures Better

By now you’ve surely spent too many hours pouring over the Facebook metrics available to you. You know what makes your audience tick or ticked off for that matter.

You have realized that across the board, whether you’re in a technical industry or the financial industry, what really resonates is the social in social media. You need to connect on a human level to show you`re a real person and not a robot dishing out tidbits of information like it’s candy.

If you’re not sure how to write your posts, then check out our other options for writers. In the meantime you should probably become familiar with your phone. With a decent phone you will be able to record videos and take pictures. It may take awhile, but following these tips will help your image content become worthy of a photo contest.

  • 1. Check your fingers. Fingers and gloves and anything else that gets in the way of the lens. We don’t want to see a muffled half picture.
  • 2. Focus on one or two elements. When there is too much in the photo then your audience doesn’t know what you’re trying to communicate. That means taking photos with fewer people or actions being present.
  • 3. Watch your shadow and reflection. If you’re supposed to be in the picture then great, but if not, the a mirror or shadow many ruin the importance of an image.
  • 4. Correct the vantage. Take pictures with the correct vantage make more sense. They are easier to understand.
  • 5. Get a picture of something interesting. Make it social. That means more pictures of your people doing work or the dogs looking interesting. What matter is that you engage you audience.

Bonus

get a picture editing app. There are ways to make your images look a lot better. Having the ability to spruce up the background or colour sequence can mean the difference between a casual image and art.

5 Facebook Posts That Will Rock Your Audience

5 Facebook Posts That Will Rock Your Audience

5 Facebook Posts That Will Rock Your Audience

Ever get the impression you’re speaking, but your audience isn’t hearing you? It’s like you’re speaking a different language, screaming at the top of your lungs in an attempt to show people they’re walking on the wrong path.

Don’t do it. Don’t take that left.

It’s like watching a horror movie, you knowing the characters should take another path, your audience, making the mistakes you know how to prevent.

Why is that? What are you missing? Why aren’t they listening?

Perhaps you aren’t speaking the right language. Perhaps it’s time to think about your audience, realizing you may not have one audience, but several. If your audience is fractured, how do you speak their languages.

When it comes to social media, there are several forms or languages you can speak. They come in the form of different types of posts. Of course, each platform has a certain language that is more likely to work, but some platforms, like Facebook, are harder to fully grasp. With so many users, you need to think bigger than a diary, filled with your hopes and dreams for the world.

5 different types of posts for Facebook

  1. Industry share – Often what most businesses start with, the industry share is a way to communicate that you are knowledgeable in your field and you aren’t afraid to use another professional to prove it. This type of post is typically humourless, though some well written articles can be humourous.
  2. Did you know or fact post – Whether you embed your logo or the words right onto the page, this type of post is designed to show something about your broad industry. “Did you know that Facebook has 7 trillion users etc. etc. The pictures are often of higher quality and may come from an image website such as Pexels.com or Pixabay.com.
  3. Memes – Theses posts usually employ humour or irony to convey a message. The most notable would be the former most interesting man in the world memes. “I don’t often do this thing, but when I do , I do it really really well.” The images are typically of higher quality, though sometimes a picture of your own making may suffice.
  4. Mini Blog post – Rather than post your article to your website and link to it, you could paste your article directly into Facebook. This type of post is designed to show how much you know about your industry. The image while typically of higher quality may come from your own reserve.
  5. Update post – While this kind of post can come in varying degrees of excitement or importance, essentially it’s highlighting what you or your organization is up to. Though you can just post an update, it works best with a picture. This is the social of social media, so you want to draw your audience in with the use of tags or images they can relate to or may even be featured in. The update post is the most engaging post.

While this article may be focused on Facebook, that doesn’t mean the same techniques won’t work on LinkedIn or even Twitter. What matters is that you continue to experiment with your posts to see what resonates with your audience. What do you use most often?

 

3 Ways to Choose Your Best Social Media Post

3 Ways to Choose Your Best Social Media Post

3 Ways to Choose Your Best Social Media Post

So you’ve taken the plunge.

You’ve started using social media for your business. Which one did you go with? Instagram? SnapChat?

Most people will reply with the tried-and-true Facebook. Why not? Facebook has 2 billion active monthly users. Even if you aren’t a global company, chances are, you have a deep pool to draw from. The question you have to answer is, what do you post?

You don’t know? You should. Everyone else does. Your competition surely knows. They’ve been using Facebook for over a year now. They’re experts right?

Not likely.

In fact, people are like Google. Their likes change, seemingly with the wind some days. What may work today, won’t tomorrow. And as the world turns, eventually, it will work again a year from now. So, where do you get your inspiration?

3 ways to figure out what you should post

 

  • 1. Listen to the experts

    • There are a few people of note, but one very important recipe is to follow the teachings of Gary V. He will indelicately tell you over and over to document as opposed to create. If you have to start somewhere, start with the beginning of the day.
  • 2. Ask your audience

      Every time you go to a client’s location or they come to yours, ask them what they’d like to see. Or stalk them. Virtually of course. Check out what they are sharing on Facebook and Twitter so you know what kinds of things they enjoy.
  • 3. Ask your competition

      In truth, you won’t ask, you’ll take. Sort of. Do an audit of your competition to see what they are posting. Don’t just see what’s going up on their wall, check out what’s working. Audit for engagement; likes, shares, and comments. Replicate or share what works.

There are several different types of posts that you can use on social media and every platform will highlight and support different types of posts differently. Sometimes you will be able to share the same content across several social media platforms, tweaking the language or an image. Often your audience will be different across the different platforms so you will be forced to come up with something different for each one.

What matters is that you are constantly counting. Make sure that what works today is still working tomorrow. Eventually you will want to experiment with your posts and unless you are recording, you won’t be able to compare.