5 Facebook Posts That Will Rock Your Audience
Ever get the impression you’re speaking, but your audience isn’t hearing you? It’s like you’re speaking a different language, screaming at the top of your lungs in an attempt to show people they’re walking on the wrong path.
Don’t do it. Don’t take that left.
It’s like watching a horror movie, you knowing the characters should take another path, your audience, making the mistakes you know how to prevent.
Why is that? What are you missing? Why aren’t they listening?
Perhaps you aren’t speaking the right language. Perhaps it’s time to think about your audience, realizing you may not have one audience, but several. If your audience is fractured, how do you speak their languages.
When it comes to social media, there are several forms or languages you can speak. They come in the form of different types of posts. Of course, each platform has a certain language that is more likely to work, but some platforms, like Facebook, are harder to fully grasp. With so many users, you need to think bigger than a diary, filled with your hopes and dreams for the world.
5 different types of posts for Facebook
- Industry share – Often what most businesses start with, the industry share is a way to communicate that you are knowledgeable in your field and you aren’t afraid to use another professional to prove it. This type of post is typically humourless, though some well written articles can be humourous.
- Did you know or fact post – Whether you embed your logo or the words right onto the page, this type of post is designed to show something about your broad industry. “Did you know that Facebook has 7 trillion users etc. etc. The pictures are often of higher quality and may come from an image website such as Pexels.com or Pixabay.com.
- Memes – Theses posts usually employ humour or irony to convey a message. The most notable would be the former most interesting man in the world memes. “I don’t often do this thing, but when I do , I do it really really well.” The images are typically of higher quality, though sometimes a picture of your own making may suffice.
- Mini Blog post – Rather than post your article to your website and link to it, you could paste your article directly into Facebook. This type of post is designed to show how much you know about your industry. The image while typically of higher quality may come from your own reserve.
- Update post – While this kind of post can come in varying degrees of excitement or importance, essentially it’s highlighting what you or your organization is up to. Though you can just post an update, it works best with a picture. This is the social of social media, so you want to draw your audience in with the use of tags or images they can relate to or may even be featured in. The update post is the most engaging post.
While this article may be focused on Facebook, that doesn’t mean the same techniques won’t work on LinkedIn or even Twitter. What matters is that you continue to experiment with your posts to see what resonates with your audience. What do you use most often?
Congratulations. You’ve got a pool of freelance writers to choose from. It’s a great feeling to know they’re all clamouring to work for you. It means you get to choose the best fit for your company.
But what are your criteria? Do you know what you’re looking for?
Here are five questions you should ask.
1. How fast are they?
How many words an hour can you type?
A freelance writer writes. They likely write fast. In the time many people read this post, a good freelance writer would have likely written the rough draft. Your money isn’t paying for them to watch television or talk about it at the water cooler, it’s paying them to do the job.
2. How much research will they do?
There’s no question that you know your stuff. You’re the functional expert and it likely took you years of training to get there. The same will often apply to your employees.
But then, that lack of knowledge can actually a strength. Much like a reporter on the hunt for a great news story, a freelance writer should ask questions. Whether it’s of you or online, a writer will do research so they become an expert before they write. A good writer won’t simply make up a fact. They double and often triple check a fact to make sure they get it right. And their facts come from trusted sources such as Stats Canada and industry websites, not blogs. Sure blogs, may have it right, but that doesn’t give a writer the excuse not to do their job.
3. Do they believe in editors?
Don’t let anyone tell you that the content is theirs. It’s your website, your voice. A content writer may be billing you by the hour or by the project, but that doesn’t mean they can submit crap that you don’t want. They have a responsibility to write the content that you want to see on your website. At the end of the day, you have to be comfortable and happy with it. You have to live with it, not them. Choose a writer who will work with you to get the job finished.
4. What other work have they done?
This is the catch 22 question. Does the writer’s quality matter or their experience? A writer can be of the highest quality, but if they don’t have a portfolio to prove it, many are on guard. So, do you ask what work they’ve done or for a sample of their work? It’s your choice, but in any case, you want to be comfortable with their work.
Another very important reason why you want to see their work is to prove it isn’t derivative. You want to make sure that it wasn’t copied word for word from another webpage as well as assurance that it won’t be used again for someone else’s webpage.
5. How do they charge?
A freelancer can charge by the hour or by the project. Which is best for you? A smart freelancer will price the project understanding how many hours it will take. The danger for them is if you require multiple edits, but then again that’s their problem. As a professional, they set their rates. As a client, you choose if it’s worth it.
Once you are comfortable with your freelance writer then proceed. Make sure you have a proper quote so you can go back to it to enforce the work later. Many writers will have a guarantee, but at the end of the day, they survive on happy customers. If they go in knowing what you want then you will come out with great work.
So, you’ve made a decision. From our last article, you’ve decided to contract a freelance writer to produce your content. There’s no question that it was a hard decision. There is a lot of information you want to put in your website and in a timely fashion. You need to know that the writer you’ve chosen is the right one, who will elevate your work from okay to spectacular. And that’s a fair expectation.
They’re a writer however. You can expect their finished work to be of higher quality than yours, just as you would expect the work you produce in your chosen field to be a higher quality than an amateur. It doesn’t mean the work can’t be duplicated. You can however expect it to be done well and quickly.
So where do you start? Freelance writers aren’t exactly knocking down your door.
1. A service like Fiverr
Most freelance writers start somewhere to build a portfolio and a service such as Fiverr or Upwork can help. You can certainly find a decent writer on Fiverr or Upwork, but as a general rule of thumb, you get what you pay for. If it’s going to take an hour of work, 5 bucks isn’t much.
Of course, there is the possibility that many of the freelancers on Fiverr and Upwork can price low because their cost of living isn’t the same as it is in Canada or the United States. Just as manufacturing jobs can be moved across the world, so can a lot of writing.
Ever read an article or webpage and sit back and say to yourself, “WOW, that was awesome. I wish I had that person writing for me.”
If it’s an article then the head should have the writer’s name. If it’s a website then there’s nothing stopping you from reaching out to the company and asking them who they used. What’s the worst they can say? No? We did it ourselves? You’ll never know until you ask.
3. Write an ad
I know. It sounds counter-intuitive to write an ad to find a writer to write your ads, but that doesn’t have to stop you. There are services such as Kijiji, Craigslist, or Workopolis that can be used to hire someone. Trust me, freelancers are checking these services to find work, so there’s a fair chance you could find them.
4. By referral
Your web designer may often dip into the 5 dollar pool for talent, but that doesn’t mean they don’t know a freelancer. This option is likely going to cost more, but then they come with their own advantages. A local freelancer is often close enough to conduct in-person or at least telephone interviews and is fluent in the language of your choice, be it English, French, or even Spanish.
There are many options for finding freelance writers. You may even come up with multiple options. If you do, it’s a great position to be in. At that point you can ask some serious questions to determine which freelancer writer is correct for you.
That’s it. You’re at the stage that you’re ready to give up. Surrounding you sits a growing pile of crumpled up papers, the fruits of your very long labour. You’ve got hours invested in your content and nothing to show for it and the only person you have to blame is yourself.
So why did you do it yourself? You had a few choices. You could do it yourself, have your employees do it, or hire a freelance writer.
A freelance writer? You’ve heard of them, but aren’t sure if they’re right for you. What you’ve heard is that they are expensive and don’t know anything about your business. Obviously, they don’t work for you so you’re sure you won’t be able to trust their judgement. They’re just not good enough, right?
Well, perhaps not.
A Freelance writer can be a perfect fit for your marketing team. In fact, they may be considered the gel that keeps your message together. Even if they don’t create all of the copy for your website or brochure, passing it through them can mean the difference between good and great. But the question is, what makes them right?
1. Your time is money
How much can you earn in an hour of work? I don’t just mean how much you pay yourself. When you are working, how much do you earn FOR your company? How many widgets can you sell? Or manufacture?
How about your employees? They may do a great job with their chosen profession, but that doesn’t mean they can write it all down in an efficient manner. Furthermore, expecting them to accomplish their work and do extra jobs on top, or worse, during their personal time is asking for a revolt and may be returned to you done with crayons.
By choosing a freelancer, you and your employees can do what they do best. Go earn money for the company and then happily go to your daughter’s music recital or help your son with his math homework.
There is an often quoted fact that a newspaper is written for the 6th grade reading level. While it’s questionable whether that’s the actual level, the point is, you want to accomplish one important thing with your writing. You want to speak to your reader. You don’t want to get too technical, throwing in jargon words that your audience won’t understand, nor do you want to write beneath their reading skills with such poor grammar and structure that they lose interest in your content.
A content writer will immerse your reader with their art so by the time they finish, they won’t realize even how long the article or brochure actually was.
Ever try to emulate someone else’s work? It’s not easy. When it comes to writing, it’s all the more difficult, especially without actually copying the work directly. Whether it’s to create similar content for your other marketing, or to bring several pieces under the same voice, a freelance writer will add certain terms and voice to make it sound like everything came from the same place; you.
Writing is actually an art. And much like the art you see in a museum, it can have different meanings for different people. An artist can layer certain meanings throughout the content so what you get isn’t just what you see. A good freelance writer can layer your content so a subliminal message is conveyed.
Think about the greatest company logos you’ve ever seen. At first glance, they are simple like the FedEx logo. Do you see the arrow between the E and x? Subliminal messaging is at the heart of marketing.
They can write also with a mind towards SEO(Search Engine Optimization) so Google ranks your website higher and you get more traffic. You want to take advantage of every tool you have to draw clients to your doorstep.
There are many ways to produce content for your website. You don’t have to choose any of them exclusively. A freelance writer however will add complexity, clarity, and professionalism that is worth more than the hourly rate their going to charge you. Find a writer that you like and cultivate the relationship. Educate them in your business so when the time comes, you get the best of both worlds, your knowledge and experience with your business, written through their knowledge and experience with writing.