Do you know where your clients come from?
Not the specific locations, but the marketing channels.
We’ve spoken before about channels, but in brief, a channel is a stream by which a client comes to your door. Facebook is a channel, as is Google.
To properly determine which channel is working the hardest to bring you clients, you have to ask. By getting into a habit of asking how your clients heard of you, then you learn how to make your marketing stronger.
When it comes to your website however, you personally can’t ask everyone that comes your way. You can however load a program from Google. Google Analytics is a versatile program that can tell you many things about your audience. Not only can they tell you where they come from in the world, but how they found you.
The benefits of this Google app don’t end there however.
3 Benefits of Google Analytics
- Integration with Adwords
- Want to make your adwords stronger? Integrate it with the knowledge gained from your website.
- Internal navigation
- It’s one thing to know where they come from, but understanding the behaviour once they get to your website can tell you what works. For instance, if you blog, knowing what articles do well will point you towards more articles.
- It’s easy to show the data
- Knowing data and being able to share it are two different concepts. With Google Analytics, you can share your data easily with any stakeholder in your organization. In minutes you can download the data and starting dissecting the math. The program will even let you add your own annotations so everyone can gain an understanding.
If anyone ever tells you that SEO is a one and done situation then they don’t understand SEO. With Google Analytics you will gain a new level of comprehension about your website and be able to craft your message more easily and effectively.
You should get into a habit of reviewing your data monthly to see the trends and determine what is working and what isn’t. Who knows, it may tell you that everything is coming from Facebook or some other Social Media platform. What matters however is that you take advantage of the information you learn.
Don’t stop. Always be learning.